Macro-conversions are the primary goals or objectives of a measurement plan, representing the most important actions that a website or business wants to achieve.
These conversions typically include actions such as making a purchase, signing up for a newsletter, filling out a contact form, or scheduling an appointment.
Macro-conversions are often used to measure the overall performance and effectiveness of a website or marketing campaign and are usually used as the primary metric for determining ROI.
Identifying and tracking macro-conversions is an essential part of any measurement plan, as it helps businesses understand which actions are driving the most value for their website or business.
Macro-conversions can be tracked using a variety of tools, including Google Analytics, heat maps, and A/B testing software, which can help businesses identify patterns and trends in user behavior.
By monitoring and analyzing macro-conversions, businesses can make informed decisions about how to optimize their website or marketing campaigns to drive more conversions and achieve their desired business objectives.