Conversion rate is a metric that measures the number of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. The conversion rate is expressed as a percentage and calculated as follows:
Conversion rate = (Number of conversions / Total number of visitors) * 100
For example, if a website received 100 visitors and two of them made a purchase, the conversion rate would be 2%.
It is important to note that conversion rates can vary based on several factors, such as the type of website, target audience, and the offer or call to action. By tracking and analyzing conversion rates, businesses can make data-driven decisions to improve their website and increase conversions. To improve conversion rates, companies can try various strategies, such as A/B testing, optimizing the user experience, personalizing the website for different segments of visitors, and offering conversion incentives.
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