How To Measure Conversion Rate With Google Analytics?

Google Analytics is a powerful tool that enables website owners to track and measure various aspects of their online presence, including conversion rates. Conversion rate refers to the percentage of website visitors who take a desired action, such as making a purchase or filling out a contact form. By tracking conversion rates, website owners can evaluate the effectiveness of their marketing campaigns and make data-driven decisions to improve their online performance. In this response, we will discuss how to measure conversion rate with Google Analytics.

Measure Conversion Rate With Google Analytics Step-by-Step Guide

Step 1:

Set Up Goals in Google Analytics Before measuring conversion rates, it is essential to set up goals in Google Analytics. A goal is a specific action that a website visitor takes, such as submitting a form or making a purchase. To set up a goal, navigate to the Admin section of your Google Analytics account and select Goals from the View column. Then, click on the New Goal button and follow the prompts to create a goal. It is crucial to set up goals that align with your business objectives and track the actions that matter most to your website.

Step 2:

Analyze Conversion Funnel Once you have set up your goals, it is time to analyze your conversion funnel. A conversion funnel refers to the series of steps that a website visitor takes to complete a goal. By analyzing your conversion funnel, you can identify any bottlenecks or obstacles that prevent visitors from completing your desired action. To view your conversion funnel in Google Analytics, navigate to the Conversions section and select Goals > Funnel Visualization. This will provide you with a visual representation of your conversion funnel and help you identify areas for improvement.

Step 3:

View Conversion Reports Google Analytics provides various conversion reports that enable you to track your conversion rate and other key metrics. To view your conversion reports, navigate to the Conversions section and select Goals. From there, you can view reports such as Goal Overview, Goal URLs, and Goal Flow. These reports provide insights into the number of conversions, conversion rate, and other relevant data.


Measuring conversion rate is crucial to evaluating the effectiveness of your online presence and making data-driven decisions. By following the steps outlined above, you can set up goals, analyze your conversion funnel, and view your conversion reports in Google Analytics. With this information, you can identify areas for improvement and optimize your website to increase conversions and achieve your business objectives.

Leave a Comment