Conversion tracking in search can help you measure a variety of metrics, including the number of conversions (sales or leads) generated from your search campaigns, the conversion rate (the percentage of clicks on your ads that result in a conversion), and the cost per conversion (the amount you spend on advertising divided by the number of conversions).
Additionally, it can help you identify which keywords and ad groups are performing well and which ones may need to be optimized. This information can be used to make data-driven decisions about your search campaigns and improve their performance over time.
